The book covers (front, back and the spine, as shown above) have been designed to create a sense of continuity from one book to the other, horizontally and vertically.
Thus rightly representing the title ' THERE IS NO FINISH LINE '
A 5 column grid has been used, to create a balance between image and text, at the same time maintaining a format for easier reading.
The reader could skim through the book and feel a sense of motivation. The basic format for any Nike ad.
Print Details
Pages Case Cover + End Paper + 72 Inside Pages.
Close Size (H) 11.7" x (W) 8.27".
Open Size (H) 11.7" x (W) 16.54". Paper for Case Cover - Lykem Matt Paper - 170 Gsm with Matt lamination. Printing for Case Cover - 4 + 0.
Paper for End Paper - Natural Evolution White - 280 Gsm. Printing for End Paper - 4 + 4.
Paper for Inside Pages - Natural Evolution White - 145 Gsm.
Printing for Inside Pages - 4 + 4 Fabrication Hardbound Section Sewing Binding.
Finishing - Aqueous Satin Varnish.