MUMBAI JAM
Mumbai JAM is a cultural food, art and music festival with a unique format and content, happening in Mumbai. It is an exploration of all the five senses!
Its a three day festival reminding people of their roots, with the kind of music they have grown up listening to and singing along.
This year, the emphasis is on Bollywood, Folk, Electronica and anything soulful, with a promising international line-up to follow in the next. Also, it features one of the most intense and gigantic food and flea market area. For activities, there are life-size board games and art installations. Artists can come exhibit work for people to Experience the old world charm in design.
This year, the emphasis is on Bollywood, Folk, Electronica and anything soulful, with a promising international line-up to follow in the next. Also, it features one of the most intense and gigantic food and flea market area. For activities, there are life-size board games and art installations. Artists can come exhibit work for people to Experience the old world charm in design.
OBJECTIVE:
We were tasked with creating the digital advertising media campaign that reflected the essence of this multicultural festival. We had to not just advertise but also engage with the audiences to help them understand why this festival was unique in its own manner. I also to created certain accessories such as stickers and phone cases and some poster designs.
We used an illustrative approach for the design style to keep it playful, interactive and also the colours surely help grab attention.
THANK YOU!
