I've had the privilege of collaborating with diverse and impactful brands. These engagements go beyond mere commercial gain, as many of these brands are dedicated to making a positive impact on society. Working with such meaningful entities has allowed me to contribute to advertising initiatives that align with larger societal goals, adding a layer of purpose to the work I've undertaken.
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FEMINA Believe (Personality Development Workshops)
Femina Believe was a brand that helped empower women by providing them with personality development workshops and masterclasses.
The Brief: Create brand awareness through social media platforms and Google web banners, to drive traffic towards their website. Target audience age - Women: 18 - 45 & Men: 32 - 50.
My Role: As creative lead on the project, my job was to research, plan and strategize all the advertising campaigns for the brand. Every post/ad had to be unique and empowering with a flair of fashion.
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DigiBank (Banking mobile application)
Digibank is a subsidiary of the Singapore based DBS bank. This was one of the first few online banking mobile applications created in India. They wanted the banking experience to be unique and target the audiences from the ages of 18 - 40. Their main focus was on customers/ youngsters who have just started earning at their first job.
Their goal was simple: Live More Bank Less
The Brief: To create and promote the idea of online banking as Simple, effective, easy and fun. To use their mascot a dinosaur named Digor, in every piece of communication. The cilent wanted to take an illustration-based-design approach for the look and feel of the brand which would compliment the brand mascot which was also created in 2D.
My Role: As the Art Director and Design Team leader, I had the effectively plan, strategise, delegate work (to the junior designers in my team) and execute designs for Social Media, Google Web-banners, Emailers, Website design and much more.
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AXN (Television Channel)
AXN is a English tv channel broadcasted across various countries in Southern Asia.
This channel is know for showing some of the most renowned tv shows such as SHERLOCK, PENNY DREADFUL, THE VOICE, BLUE BLOODS, ELEMENTARY etc. As lead designer I had the privilege of working on the advertising of all TV shows on the channel.
The Brief: Recreate the persona of the brand to compete with other English tv channels broadcasted across Asia. Target audiences between the ages of 15-45. Focus our efforts on creating harmonious and effective brand communication.
My Role: As lead designer I was tasked with creating Social Media Posts, Google Web Banners, and sometimes even emailers. Everyday I had to create at least 6-10 new designs to advertise shows, announce results of some shows (The Voice) etc.
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UNICEF (Anti-Cyber Bullying Campaign)
Cyberbullying was and still is one of the biggest contributing factors that cause depression, lack of self-confidence and in many cases even leads people to commit suicide. This was a growing concern amongst Indians of all ages, especially children, teenagers and young adults.
The Brief: Create an online campaign to strategically spread awareness among children, teenagers and young adults alike and put an end to this hideous crime.
My Role: As Art Director and Design Team leader for this project, I had to manage, plan, design and delegate work. The client had asked us to create Social media posts, Emailers and 4 Web Commercials. I decided to create simple and to-the-point advertisements so that people can relate to and easily understand the message.
