Client Brief: NIKE's Marketing Success Book
Overview: Create a concise book showcasing NIKE's marketing triumphs,
emphasizing its evolution into a global brand.
Objectives:
Visual & Narrative Appeal:
Integrate visuals (graphics, photos) for engagement.
Craft an accessible narrative capturing NIKE's marketing evolution.
Industry Impact:
Showcase NIKE's influence on the sports and lifestyle branding landscape.
Explore its unique position in the market.
Innovation & Creativity:
Feature instances of marketing innovation and creativity.
Analyze their impact on consumer resonance.
Global Reach:
Emphasize NIKE's global marketing success.
Explore regional adaptations for diverse markets.
The book is based on 4 principle chapters, (N.I.K.E.)
Need, Inspire, Knowledge, & Experience.
This book, is not about the greatest achievements in the brand's history,
but about the psychological impact it has, on our society.
Print Details
Pages Case Cover + End Paper + 72 Inside Pages.
Close Size (H) 11.7" x (W) 8.27".
Open Size (H) 11.7" x (W) 16.54". Paper for Case Cover - Lykem Matt Paper - 170 Gsm with Matt lamination.
Printing for Case Cover - 4 + 0.
Paper for End Paper - Natural Evolution White - 280 Gsm. Printing for End Paper - 4 + 4.
Paper for Inside Pages - Natural Evolution White - 145 Gsm.
Printing for Inside Pages - 4 + 4 Fabrication Hardbound Section Sewing Binding.
Finishing - Aqueous Satin Varnish.
Thank you for your time
